Ainpöckisch beer – an export hit for centuries

If you hear the name Einbeck you think of beer immediately? It is not surprising, because long before the PS.SPEICHER was inaugurated, Einbeck was well-known across the city’s and even the country’s borders as beer city. Thanks to our Ainpöckisch beer – brewed in Einbeck for more than 700 years and popular in all over the world.

All citizens of Einbeck were allowed to brew beer in their house in the Middle Ages. Up to the 13th century, beer was initially brewed for self-supply and for trade within Einbeck. But starting from the 14th century trade also begun on the over-regional market. In order to assure a constant quality, the town’s council and the guilds ordered that commercial brewing should only be allowed for full citizens and the gruit (brewing) rights were linked to houses. Furthermore, the number of houses with gruit rights was determined. Einbeck’s golden period regarding beer production was between 1350 and 1650. Until the 17th century, there were more than 700 houses with gruit rights in Einbeck, although beer was not really brewed in all of them.

Even today you will recognise the high round-arched entrance gates of the former brewing houses if you take a stroll through our timber-framed city. Through these gates the town’s brewing vessel was driven into the brewing hall on brewing days.

The beer was brewed in the hall with a large copper brewing vessel (wort tub) that was placed on an iron rust in the house’s fireplace. Due to its enormous weight, the brewing vessel had to be driven with a carriage from brewing hall to brewing hall. The beer ingredients barley, wheat and hop were stored in the large attics of the brewing houses – these may also still be recognised very easily by their many small dormer windows.

By adding hop, the Ainpöckisch beer got a more intense taste than the regular light (thin) beer. Furthermore, it was more durable and could be transported over larger distances. Since 1368, Einbeck was a member of the Hanseatic League. Due to its enhanced quality, beer from Einbeck was well-demanded far and beyond the former Hanseatic town and was exported to more than a hundred sales destinations from Scandinavia up to the foothills of the Alps. The earliest indication on beer sales from Einbeck is delivered by documented beer export to Hamburg (1351) and to the palace of Celle (1378). The oldest preserved beer barrel of Germany was built only a couple of decades later (approx. 1440). You may admire it in the beer exhibition of the TownMuseum (StadtMuseum)!

© Einbecker Brauhaus AG
“Without Einbeck there would be no bock beer"

The beer from Einbeck was very popular within the German territories. Therefore, a master brewer from Einbeck was wooed to Munich to brew the Ainpöckisch beer for the Bavarians. Due to the Bavarian dialect, the word Ainpöckischbeer changed to Oanpockbeer and soon became the famous bock beer. Thus, bock beer was invented by Einbeck and also got its name of the city.

 

The Einbecker Brauhaus AG - Home of good beers

After the Thirty-Years-War, the first community brewery was built for people from the new town area who held brewing rights at the place where today the square Neustädter Kirchplatz is located. The large cellar of the former Mary Magdalene Monastery (1318 – 1570) was used as brewing cellar. In 1794, all three community breweries located at the Neustädter Kirchplatz were joined in one timber-framed building behind the building of the council school. After the large fire in 1826, only the heavy ground floor and the cellar remained and these were used to continue brewing beer until the new brewhouse was built. In 1843/44 a large part of the citizens transferred the brewing rights of their houses to the city. In 1846, a new brewery was built according to the plans of the architect Rohn from Gottingen and the municipal steam brewery was founded. This was the foundation of today’s Einbecker Brauhaus AG.

In 1922, the Hildesheimer Aktienbrauerei bought the municipal steam brewery as well as the private brewery Domeier & Boden.

In 1967, the Einbecker Brauhaus Aktiengesellschaft resulted from this. Click here to learn more about the beer history. In the meantime, Einbecker Brauhaus has turned into an international company that stuck to its roots. More than 14 different types of beer and beer-mixture beverages, including seasonal bock beers and the Ainpöckisch that is still brewed according to its original recipe, may be tasted at the restaurants and inns of Einbeck. We suggest to book an Einbecker beer tasting with five different beers (for example in the Brodhaus – one of the oldest inns in Lower Saxony) or you complete an Einbecker beer certificate with one of our tour guides.

You are curious and would like to visit the brewery?

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“The best drink known to man is Ainpökisch beer."

(Martin Luther)

Reformer Martin Luther is supposed to have answered just this when Duke Eric of Brunswick handed him a pitcher of beer from Einbeck at the Imperial Diet (German Reichstag) of Worms on 17th April 1521. He had several barrels of beer from Einbeck delivered for this wedding with Katharina von Bora. The Ainpöckisch beer went down in history as Martin Luther’s favourite beer.

 

Interesting facts about the beer city

700 Brewing...

... houses existed in Einbeck from the 14th to the 17the century, although beer was not brewed in every house.

16 percent

Original wort contains bock beer at least. There are light and dark bock beers that have their origin in Lower Saxony’s Einbeck.

4 ingredients

are required for beer brewing according to purity law: Hop, malt, water and yeast.

A glimpse into the world of beer

Einbeck's beer history

Follow us through the centuries and experience the blossoming of Einbeck’s beer culture!

More than 700 brewing houses

Every full citizen of Einbeck had the right to brew beer at home. Beer had already been brewed for self-supply and local trade since in the 13th century. There were more than 700 houses with gruit (brewing) rights.

Even today you will recognise the impact that brewing had on the architecture of houses in Einbeck. The high-arched entrance gates through that the town’s brewing vessel was driven into the brewing hall are a characteristic feature of buildings from those times.

Hansestadt

Since 1368 Einbeck is member of the Hanseatic League. The town’s council bought the over-production from the beer brewers and took care of its promotion all over German territories and abroad – from Stockholm up North to Innsbruck down South and from Antwerp in the West to Reval in the East. Beer was a luxury good and was exported in barrels over long distances across all of Europe.

Brewing tradition since 1378

28th April 1378 – this is the date on one of the oldest preserved bills related to a delivery of 2 tons of beer from Einbeck to the palace of Celle. Therefore, this date accounts for the Einbecker Brauhaus AG the documented begin of the export of Ainpöckisch beer and the slogan Brewing tradition since 1378 may be read on all beer bottles.

However, the brewing tradition already existed in Einbeck before that date. There are documents on the sale of a beer barrel to the Hanseatic town Hamburg dated 1351.

Germany's oldest beer barrel

The oldest preserved beer barrel of Germany is dated 1440 and may be seen in the beer exhibition of the TownMuseum (StadtMuseum).

Learn more

Einbeck's beer trek

Einbeck’s beer treks travel loaded with beer barrels in direction to Bremen, Hamburg, Lübeck, Landshut, Munich, Danzig, Königsberg, Riga, Denmark and Amsterdam in the 14th and 15th century.

Martin Luther

On 17th April 1521, the Imperial Diet (German Reichstag) of Worms, the Duke of Brunswick handed Martin Luther a pitcher of beer from Einbeck who appraised it with the remarkable sentence: “The best drink known to man is Ainpökisch beer.”

Ainpöckisch at Martin Luther's wedding

Of course, the Ainpöckisch was served on Martin Luther’s wedding with Katharina von Bora in 1525.

The home of true bock beer is Einbeck

A brewing master from Einbeck is wooed to Munich in 1614 to brew the Aipöckisch beer here. Due to the Bavarian dialect, the word Ainpöckisch beer changed to Oanpock beer and soon became the famous bock beer.

Hence, bock beer was invented by Einbeck and also got its name of the city.

Einbeck's municipal brewery

Foundation of the Städtische Gemeinschaftsbrauerei (municipal brewery) by uniting the three community breweries on the square Neustädter Kirchplatz in a timber-framed building behind the town's school and merging the individual brewing rights.

Einbeck's steam brewery is founded

In 1844, a large part of the citizens transferred their brewing rights of their houses to the city. A new brewery was built according to the plans of the architect Rohn from Gottingen in 1846, and the municipal steam brewery was founded.

First Filling

In Einbeck’s steam brewery the first beer is filled in 1851 – right from the start there is the “Original Einbecker bottle“. This has not changed ever since and is one of the emblems of the Einbecker brewery.

Worldwide export

The private Einbecker brewery Domeier & Boden is taken into operation. Beer is pasteurised for the first time and exported to Australia and Brasil. In Sydney, the beer produced by Domeier & Boden is given an award at the trade exhibition in 1879. Funfact: Actor and cabaret artist Wilhelm Bendow, born as Wilhelm Emil Boden, and name-giver of the Wilhelm-Bendow-Theater in Einbeck, was the son of brewery owner August Friedrich Boden.

 

Einbecker Pilsener

Beer is brewed using the Pilsener brewing process in the Einbecker Brauhaus for the first time 1884 and has been brewed ever since.

Dampfbierbrauerei der Stadt Einbeck AG

Einbeck city sold its brewery for 1 Mio. German Mark to the newly founded Dampfbierbrauerei der Stadt Einbeck AG .

To Hildesheim and back

In 1922, the Dampfbierbrauerei der Stadt Einbeck AG is bought-out together with Einbeck’s private brewery Domeier & Boden by the Hildesheimer Aktienbrauerei. The name Einbecker is kept as well as the brewery site in Einbeck. The brewery in Hildesheim is destroyed by World War II bombs in 1945. It was possible to continue brewing in Einbeck, also beer HildPils.

Starting from 1967 the seat of the company is relocated back to Einbeck and the brewery is rebranded to Einbecker Brauhaus Aktiengesellschaft.

 

Mergers

Einbecker Brauhaus is merged with Schultheiss Brauerei AG (Berlin) that merges with Dortmund’s union to Brau & Brunnen in 1972.

 

Historic beer treks to Munich & Co.

In May 1969, a historic beer trek travels from Einbeck to Munich in 14 days. Two beer carriages, a wagon, 8 beer barrels with bock beer, 30 riders, heralds and armed servants in historic garment travel along the “bock beer street” to Munich. “Without Einbeck there would be no bock beer”: This message should be taken to the Bavarian capital. The film on this trek can be watched in the TownMuseum’s (StadtMuseum) beer exhibition. Later on, there are also treks to Lübeck (1972), to Bonn (1973) and to Celle for the 600-years anniversary in 1978.

Expansion of the Einbecker Brauhaus AG

Acquisition and therefore takeover by the Göttinger Brauhaus AG in 1988.

Independent public limited company

In 1997 Einbecker Brauhaus AG becomes an independent public limited company.

In October of the same year Einbecker Brauhaus purchases Kassel‘s MARTINI Brauereibeteiligungs GmbH.

Logistics centres

Due to the growing popularity of Einbecker beers, the logistics centre taken into operation in the street Hannoversche Straße becomes too small in 1996.

After a short construction period, the Einbecker logistics centre in the street Hansestraße is taken into operation in 1998. On approximately 19,000 m² of floor area now approx. 100 vehicles can be loaded and unloaded on a daily basis.

 

BrauManufaktur Härke

Acquisition of Privatbrauerei Härke GmbH in Peine and foundation of BrauManufaktur Härke GmbH (Peine).

Large investments

Einbecker Brauhaus invests a total of 15 mio. Euros in the latest brewing and filling technology in 2015.

Einbecker beer variety

Today more than 14 different Einbecker beer varieties are brewed in Einbeck - including seasonal bock beers and the Ainpöckisch according to the original recipe. Furthermore, Einbecker Brauhaus also produces non-alcoholic beverages such as Einbecker Brauwasser or HopfenFrucht - a mixed beverage made of Einbecker beer 0.0% and regional direct juice.

After a refining process, the bock beer is also offered as spirit of liqueur.

© Einbecker Brauhaus AG

Brewery tour

Traditionally on weekdays

Visit the Einbeck Brauhaus and experience yourself how careful and using the latest technology the Einbecker beer specialities are brewed according to old traditional recipes. On a guided tour behind the scenes you will learn more about this traditional company and the art of beer brewing. Afterwards, the brewery invites you on a cosy get-together in the Ur-Bock cellar where the Einbecker beer had already been stored in former days. Today you can have a comfortable seat in barrels and taste freshly tapped draught beer specialities whilst having a small snack.

For smaller groups, we recommend public guided tours.

 

  • Highlights: Einbecker Brauhaus, Sudhaus, production facilities, Ur-Bock cellar

  • Entrance gate of the Einbecker Brauhaus, Papenstraße 4-7

  • 14:00 / 3 hrs.
    Monday - Thursday available

  • 20 to 70 people

  • € 12.00  p.P. / including canapés and beer

  • German, English

Our tour tip: Einbeck beer barrel path   

Einbeck’s beer path is a circular tour of approximately 2.5 kms length within the old ramparts. Along the tour, metal beer barrels offer interesting informations related to Einbeck’s beer history. INFO: Actually, Barrel 8 out of service.

Event tip: Einbecker Hoffest (festival)

Traditional start of the season with Einbecker Mai-Urbock

UNFORTUNATELY, THE HOFFEST WILL ONLY BE CELEBRATED AGAIN IN 2022!

The Einbecker Hoffest (courtyard party) is the brewery’s yearly highlight at the start of the season. Always in APRIL and always tapping Mai-Urbock beer.

Whether with historic beer procession, live music, rummaging in the brewery fan shop or brewery tours – a great programme for young and old. Entry free of charge!

© Einbecker Brauhaus AG
© Einbecker Brauhaus AG

Einbecker fan and online shop

Friends of Einbecker beers and the brewery can stock up on products related to the home of good beers in the fan shop on the brewery’s facilities in the street Papenstraße 4 – 7.

Part of the product range may also be purchased in the online shop.

Clothes, accessories, supplies for the house bar at home and of course all sorts of Einbecker beer – there is something for every taste.

 

Einbecker Brauhaus on the Web

All friends of Einbecker beer and the brewery should visit the Einbecker Brauhaus’ website and social media sites. This is where you will find up-to-date information and all beer specialities, activities and insights in Einbeck’s beer history as well as the brewery dictionary – from A as in alcohol content to Z.

© Einbecker Brauhaus AG

In the mood for more?

So, let's discover further facets of our town

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