The Bock beer year 2023 has the motto “Einbeck bockt!”.

Bock beer originally comes from Einbeck. Don’t you think so? That’s the way it is! Since 13th century beer is brewed in Einbeck. In the beginning, more than 700 houses only brewed for self-sufficiency or trade within Einbeck. But from the 14th century, Einbecker beer, also called “Ainpökisch beer”, became so popular, that trading began on the national market. With Einbeck’s membership in the Hanseatic League, new trade routes were created and Ainpökisch beer was exported throughout Germany and abroad. 

Because the well-known Äinpökisch beer was also very popular in Bavaria, in 1614 an Einbecker brewmaster was recruited to Munich to brew the beer locally. Through the Bavarian dialect, the name was changed to “Ainpökisch”, “Oanpock” and finally bock beer. Therefore, Einbeck is considered the home and namesake of bock beer. As part of a beer weekend or a brewery tour, the traditional history and beer brewing will be explained and brought closer to you.

Are you still looking for a memento during your visit to our beautiful city? In thetourist informationor the shop of theEinbecker brewery you will surely find what you are looking for!

More details about the exciting events in the Bock beer year as well as further impressions of Einbecker beer can be found further down on this page.

Opening hoursEinbecker Brewery Fan Shop:
Monday to Friday: from 2.30 pm to 5.30 pm
Closed on holidays.