© Einbecker Brauhaus AG

Bock beer year

Einbecker beer since 1378!

The Bock beer year 2023 has the motto “Einbeck bockt!”.

Bock beer originally comes from Einbeck. Don’t you think so? That’s the way it is! Since 13th century beer is brewed in Einbeck. In the beginning, more than 700 houses only brewed for self-sufficiency or trade within Einbeck. But from the 14th century, Einbecker beer, also called “Ainpökisch beer”, became so popular, that trading began on the national market. With Einbeck’s membership in the Hanseatic League, new trade routes were created and Ainpökisch beer was exported throughout Germany and abroad. 

Because the well-known Äinpökisch beer was also very popular in Bavaria, in 1614 an Einbecker brewmaster was recruited to Munich to brew the beer locally. Through the Bavarian dialect, the name was changed to “Ainpökisch”, “Oanpock” and finally bock beer. Therefore, Einbeck is considered the home and namesake of bock beer. As part of a beer weekend or a brewery tour, the traditional history and beer brewing will be explained and brought closer to you.

Are you still looking for a memento during your visit to our beautiful city? In thetourist informationor the shop of theEinbecker brewery you will surely find what you are looking for!

More details about the exciting events in the Bock beer year as well as further impressions of Einbecker beer can be found further down on this page.

Opening hoursEinbecker Brewery Fan Shop:
Monday to Friday: from 2.30 pm to 5.30 pm
Closed on holidays.

Things to know about Einbecker beer


this year is considered to be the documentary beginning of the export of Einbecker beer!

36 types of

Beer is provided by Einbecker Brauhaus AG. Where 19 are from other breweries taken over and 2 are mixed beer drinks!


martin Luther praised Einbeck beer with the words "The best drink known to man is called Ainpöckisch beer"!

Events in the bock beer year

The whole year is dedicated to beer

Around the bock beer year 2023, various events will take place throughout the year under the motto "Einbeck bockt".

Get an overview of upcoming events in the Einbecker Brauhaus AG calendar of events and take a look at the brewery.

© Einbecker Brauhaus AG

Fotospot: Einbecks historical ArtSpot

"Herzog Erich with Einbecker beer"

Artspot 3 - Herzog Erich© YoungArt Einbeck

At the Diet of Worms, on April 17, 1521, Martin Luther received from Duke Erich a pitcher of Einbecker beer and praised it with the words “The best drink anyone knows is called Ainpökisch beer". The street art on the facade of the building between Dr.-Friedrich-Uhde Straße and Grimsehlstraße shows the duke with a mug of Einbeck beer. The best view of the spot is from the Bürgermeisterwall.

Stand in front of the ArtSpot and take a souvenir photo. Post it on Instagram, add the hashtag #einbeckbockt, #bockbierjahr, #2023bockt, #esbockt and link us @tourismus_einbeck.

We look forward to your contributions to make the Einbecker Bockbier more present in the media!

Impressions of Einbecker Beer

painting contest

Even the smallest can make their contribution!

With the help of our painting template, you can make your own creative contribution to the theme year. Just download the template and go! When you are done you can send us the template to bockbierjahr@einbeck.de and you will automatically be entered into the painting contest. If you like, write your name, age and where you come from, so that others know who created your masterpiece. 

The deadline for entries is 31.10.2023.


Example from Patricia Keil 

Tip for the bock beer year:

Einbecker beer - for cooking or grilling!


Our tip for the year: cooking and grilling with beer. The Einbecker Brauhaus AG has already conjured up many recipes with the Einbecker delicacy, now you have the opportunity to do this at home.

Do you prefer Mai-Ur Bock goulash, Einbecker Bock fish or the chicken thighs in beer marinade? There is something here for every taste.

Just check out the recipes and try it out for yourself!


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